Answer: A free to download magazine for self-publishing authors by a self-publishing author.

Deranged Intentions pretty accurately describes the self-publishing route. People think you're crazy trying to publish your own work for myriad reasons.

Besides, I like that title.

The magazine will contain articles on self-publishing, useful websites, self-publishing venues and self-promotion tips. It will promote self-publishing authors, writing communities and illustrator/cover artists through its advertising program.

Answer: People like free stuff. People will download this magazine. Maybe not a lot at first, but as it's promoted and gains a following...well, then a LOT of people will be seeing your ads.

The more avenues you have for promoting your work or site, the better. And the advertising fees are low, so there's not a huge risk involved.

Very low, since this is a brand new endeavor! Check out the fees here.